Jonas Brothers TV Movie Is a Big Hit

By KIMBERLY NORDYKE, Reuters

Posted: 2008-06-23 14:22:13

Filed Under: TV News

LOS ANGELES (June 22) - Disney Channel's Jonas Brothers movie "Camp Rock" debuted big Friday night, though it didn't match last year's record-setting "High School Musical 2."

Jonas Brothers Snapshots

** FILE ** In this Wednesday, June 11, 2008 file photo, the Jonas brothers, from left, Joe Jonas, Nick Jonas and Kevin Jonas attend the "Camp Rock" premiere at the Ziegfeld Theater on in New York. The Jonas Brothers will perform at this year's Video Music Awards. It will be the wholesome pop group's first-ever appearance at the event, known for its decadence and eye-popping water cooler moments. (AP Photo/Evan Agostini)

In this photo provided by Hard Rock Cafe, Joe Jonas performs at the Hard Rock Cafe in Sacramento, Calif., after a presentation during which Sacramento's Mayor Heather Fargo declared the day to be "Jonas Brothers Day" in Sacramento, Wednesday, July 16, 2008. (AP Photo/Hard Rock Cafe, Ken James) ** NO SALES **

TORONTO, ON - JULY 04: (L-R) Nick Jonas, Joe Jonas and Kevin Jonas of the Jonas Brothers perform during the "Burning Up Tour" at the Molson Amphitheatre on July 4, 2008 in Toronto, Canada. (Photo by Malcolm Taylor/Getty Images for Live Nation)

Getty Images

"The Jonas Brothers" pop band, made up of brothers Nick, Joe, and Kevin Jonas (L-R) are interviewed at the MuchMusic television station in Toronto, July 3, 2008. REUTERS/Mark Blinch (CANADA)

Reuters

"The Jonas Brothers" pop band, made up of brothers Joe, Kevin, and Nick Jonas (L-R) greet the crowd at the MuchMusic television station in Toronto, July 3, 2008. REUTERS/Mark Blinch (CANADA)

Reuters

Joe Jonas of "The Jonas Brothers" pop band greets the crowd at the MuchMusic television station in Toronto, July 3, 2008. REUTERS/Mark Blinch (CANADA)

Reuters

Joe Jonas of "The Jonas Brothers" pop band salutes the crowd at the MuchMusic television station in Toronto, July 3, 2008. REUTERS/Mark Blinch (CANADA)

Reuters

Jonas Brothers, from left, Joe Jonas, left, Kevin Jonas and Nick Jonas distribute wristbands to fans at an appearance on Live@Much in Toronto on Thursday, July 3, 2008. (AP Photo/The Canadian Press, Aaron Harris)

Jonas Brothers, from left, Nick Jonas, left, Joe Jonas and Kevin Jonas are shown during an appearance on Live@Much in Toronto on Thursday, July 3, 2008. (AP Photo/The Canadian Press, Aaron Harris)

"Camp Rock," which features a slew of musical performances from the teen heroes, averaged 8.9 million total viewers at 8-10 p.m. Friday, making it the cable network's second-most-watched original movie ever behind "HSM 2," according to Nielsen. "Camp Rock" pulled in about half of that movie's audience (17.2 million) in its Aug. 17 premiere.

However, "Camp Rock" did outperform the original "HSM," which debuted in January 2006 to 7.7 million viewers, and other original movies like "Jump In!" which averaged 8.2 million in January 2007.

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In the kid demos, "Camp Rock" drew 3.5 million kids 6-11 and 3.4 million tweens 9-14, which Disney said was higher than "American Idol's" most recent season premiere and finale on Fox.

The movie made Disney Channel the most-watched network from 8-10 p.m. Friday in total viewers, topping runner-up CBS by more than 3 million.

On Saturday, "Camp Rock" averaged 3.6 million total viewers when it aired on sister broadcast channel ABC. It aired again Sunday on cable's ABC Family, and will premiere on Disney.com Monday.

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2008-06-23 13:38:26

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